Privacy Policy
BELLO | PRIVACY POLICY
Effective Date: November 3, 2026
1. Introduction
Bello (“Bello,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy (“Policy”) explains how we collect, use, disclose, store, and protect personal information when you visit our website, communicate with us, purchase our products, or interact with our online and offline services (collectively, the “Services”).
This Policy applies to customers, prospective customers, website visitors, design professionals, contractors, and other individuals who interact with Bello.
By using our Services, you acknowledge the privacy practices described in this Policy. Where required by applicable law, we will obtain your consent before collecting or processing certain information.
This Policy should be read together with our Terms of Use.
2. Information We Collect
We may collect personal information directly from you, automatically through your use of our Website, or from third parties involved in providing our Services.
Depending on your interactions with Bello, the information we collect may include:
Personal and Contact Information
Name, email address, telephone number, and mailing address.
Billing and shipping addresses.
Account registration details, where applicable.
Business or company information voluntarily provided.
Transaction and Purchase Information
Product inquiries, quotations, and order details.
Purchase history and transaction records.
Payment and billing information.
Delivery information and customer service requests.
Payment information may be processed by third-party payment service providers. Bello may receive transaction confirmations and limited payment details necessary for order processing and recordkeeping.
Project and Design Information
Project addresses and general project details.
Design preferences, product selections, and specifications.
Measurements, drawings, photographs, or other information voluntarily provided for quotations, design assistance, or product orders.
Communications
We may collect information contained in emails, telephone communications, online inquiries, customer feedback, and other interactions with Bello.
Website Usage Information
When you visit our Website, certain information may be collected automatically, including:
Internet Protocol (IP) address.
Browser type and device information.
Operating system.
Pages visited and time spent on the Website.
Referring website addresses.
General geographic information derived from IP addresses.
Website interaction and performance data.
We collect and use this information as described below and in accordance with applicable law.
3. How We Collect Information
We collect information through several methods.
Directly from You
When you submit an inquiry, request a quotation, place an order, complete a form, subscribe to communications, or contact our team.
Automatically Through Our Website
Through cookies, analytics tools, server logs, and similar technologies used to operate and improve our Website.
From Service Providers and Business Partners
We may receive information from payment processors, shipping providers, website service providers, and other parties involved in fulfilling customer requests or providing our Services.
From Publicly Available Sources
We may collect relevant business contact information or publicly available information where permitted by law.
4. How We Use Personal Information
Bello may use personal information for the following purposes:
Responding to customer inquiries and providing product information.
Preparing quotations and processing orders.
Coordinating payments, shipping, and deliveries.
Providing customer support and resolving product-related issues.
Managing warranty requests and service claims.
Communicating important order updates and service notifications.
Improving our products, Website, and customer experience.
Understanding customer preferences and Website usage trends.
Providing marketing communications and promotional information where permitted by law.
Detecting fraud, preventing unauthorized activities, and protecting our business.
Maintaining accounting, tax, and business records.
Complying with applicable legal and regulatory requirements.
We may also use information for other purposes disclosed at the time of collection or with your consent where required.
5. Cookies and Website Analytics
Bello may use cookies and similar technologies to improve Website functionality, understand visitor activity, and enhance the browsing experience.
Cookies are small data files stored on your device when you visit a website.
We may use the following types of cookies:
Essential Cookies
Necessary for basic Website functions, security, navigation, and other core services.
Performance and Analytics Cookies
Help us understand how visitors use the Website, identify technical issues, and improve performance.
Functional Cookies
Remember certain preferences or settings to provide a more convenient browsing experience.
Marketing Cookies
Where implemented, these may help measure the effectiveness of advertising campaigns or provide relevant promotional content.
You may manage or disable cookies through your browser settings. Certain Website features may not function properly if cookies are disabled.
Where required by law, Bello will provide appropriate cookie notices and consent or opt-out controls.
Our use of cookies and advertising technologies may change as our Website evolves. This Policy will be updated to reflect material changes.
6. How We Share Personal Information
Bello does not disclose personal information to unrelated third parties for their independent purposes except as described in this Policy or as otherwise permitted by law.
We may share information with the following categories of recipients:
Service Providers
Companies that assist with Website hosting, information technology, payment processing, shipping, logistics, customer communications, marketing, analytics, and other operational services.
Professional Advisors
Accountants, attorneys, auditors, insurers, and other professional advisors when reasonably necessary for legitimate business purposes.
Legal and Regulatory Authorities
Government agencies, law enforcement, courts, or other authorized parties when disclosure is required by law or reasonably necessary to protect legal rights, safety, or security.
Business Transfers
In connection with a merger, acquisition, restructuring, sale of assets, or other business transaction, subject to applicable law.
With Your Direction or Consent
We may share information with third parties when you request or authorize us to do so.
We take reasonable steps to require service providers to protect personal information and use it only for authorized purposes.
Any sale or sharing of personal information for purposes regulated by applicable privacy laws will be disclosed and subject to applicable consumer rights.
7. Marketing Communications
Bello may send promotional emails, product announcements, new collection information, special offers, or other marketing communications where permitted by law.
You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the message or contacting us directly.
Opting out of promotional communications will not prevent Bello from sending necessary transactional or administrative messages, including order confirmations, payment notices, delivery updates, and customer service communications.
We will honor applicable consent and opt-out requirements for email, text messaging, and other marketing channels.
8. California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), to the extent these laws apply to Bello and the relevant information.
These rights may include:
Right to Know and Access
You may request information about the categories and specific pieces of personal information collected about you, the sources of that information, the purposes for collection, and the categories of recipients to whom information has been disclosed.
Right to Delete
You may request deletion of personal information, subject to applicable legal exceptions, including information needed to complete transactions, fulfill legal obligations, maintain business records, or protect security.
Right to Correct
You may request correction of inaccurate personal information maintained by Bello.
Right to Opt Out
Where applicable, you may opt out of the sale or sharing of personal information for cross-context behavioral advertising.
Right to Limit Sensitive Personal Information
Where applicable, you may request limitations on certain uses or disclosures of sensitive personal information.
Right to Non-Discrimination
Bello will not unlawfully discriminate against individuals for exercising applicable privacy rights.
Authorized Agents
You may designate an authorized agent to submit certain privacy requests on your behalf, subject to appropriate verification requirements.
Submitting a Request
To exercise applicable privacy rights, please contact Bello using the contact information provided in Section 16.
We may request information reasonably necessary to verify your identity or authority before processing a request.
We will respond within the timeframes required by applicable law.
Where legally required, we will provide applicable appeal or review procedures for denied requests.
9. Privacy Rights in Other States
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on your state of residence and the applicability of the relevant law, these rights may include access, correction, deletion, data portability, and certain opt-out rights.
Bello will honor applicable requests in accordance with relevant legal requirements.
You may submit privacy-related inquiries or requests using the contact information provided below.
10. Data Security
Bello uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
These measures may include access restrictions, secure systems, service provider controls, and appropriate internal procedures.
However, no method of electronic transmission or storage is completely secure.
Although we take reasonable precautions, Bello cannot guarantee absolute security of information transmitted through the Internet.
If a data security incident occurs, Bello will provide notifications where required by applicable law.
11. Data Retention
Bello retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
The nature of the information collected.
The duration of a customer relationship.
Order fulfillment and warranty obligations.
Accounting, tax, and regulatory requirements.
Legal disputes or compliance obligations.
Security and legitimate business needs.
When information is no longer reasonably necessary, Bello will take appropriate steps to delete, de-identify, or securely dispose of it, subject to applicable legal requirements.
12. Third-Party Websites and Social Media
Our Website may contain links to external websites, social media platforms, or third-party services.
The nature of the information collected.
The duration of a customer relationship.
Order fulfillment and warranty obligations.
Accounting, tax, and regulatory requirements.
Legal disputes or compliance obligations.
Security and legitimate business needs.
Bello may maintain business profiles on platforms such as Instagram, Facebook, Pinterest, Houzz, LinkedIn, YouTube, and other social media services.
These platforms operate independently and maintain their own privacy policies and data practices.
Bello is not responsible for the privacy practices, content, or security of third-party websites.
We encourage users to review the privacy policies of external websites before providing personal information.
Information you voluntarily share with Bello through social media may be used to respond to inquiries, provide customer service, or communicate with you in accordance with this Policy and applicable law.
13. Children's Privacy
Bello's Website and Services are intended for adults and are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13.
If we become aware that we have collected personal information from a child under 13 without legally required authorization, we will take appropriate steps to delete the information.
Parents or guardians who believe that a child has provided personal information to Bello may contact us using the information below.
14. International Visitors and Data Transfers
Bello operates in the United States.
If you access our Website from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
Data protection laws in these jurisdictions may differ from those in your country of residence.
Where applicable, Bello will take appropriate measures to protect personal information transferred internationally in accordance with relevant legal requirements.
15. Changes to This Privacy Policy
Bello may update this Privacy Policy periodically to reflect changes in our business operations, Website functionality, privacy practices, or applicable legal requirements.
When changes are made, we will publish the revised Policy on our Website and update the effective or last-updated date.
If required by law, we will provide additional notice or obtain consent before implementing certain material changes.
We encourage visitors to review this Policy periodically.
16. Contact Information
If you have questions about this Privacy Policy, our data practices, or wish to exercise applicable privacy rights, please contact:
Bello
Legal Entity: Bello
Business Address: 2219 Oakland Rd. Unit 20 San Jose, CA 95131
Email: info@lusso-us.com
Website: www.bello-us.com
Please include sufficient information in your inquiry so that we can understand and respond to your request.
Copyright © 2026 Bello. All rights reserved.
Last Updated: November 3, 2026